Facebook ads are targeted to users based on their location, demographic, and profile information. Many of these options are only available on Facebook. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive.
Your ad is what your customers or audience will see. This is where you choose your ad format and creative including images, videos, news feed text, URLs, display link text, and a call-to-action (CTA) button. The bottom level of the Facebook campaign structure is where you choose your ad creative.
When you include a link in an ad you have the option to add a description. When your ad appears in the News Feed placement the description will show dynamically. This means the description will only show in your ad if it's likely to appeal to the person seeing it.
Modern technology allows advertisers to create more effective and impressive ads for television, print, radio and the Web. ... With a range of powerful tools at their disposal, advertisers can create visual messages that appeal more personally to specific consumer groups.